Interest-Based Advertising Policy for LogLinx

1. Introduction

Welcome to LogLinx Ltd. ("LogLinx," "we," "us," or "our"). This Interest-Based Advertising Policy ("Policy") explains how we and our advertising partners collect and use information about your online activities over time and across third-party websites and apps to provide advertisements tailored to your interests (commonly known as "interest-based advertising"). It also describes your choices regarding the collection and use of information for interest-based advertising. This Policy applies to our website (https://www.loglinx.co.uk), mobile applications, and other online services (collectively, the "Service").

By using our Service, you agree to the practices described in this Policy and our Privacy Policy, incorporated herein by reference. If you do not agree to our practices, please adjust your cookie and tracking preferences or discontinue using the Service.

2. What Is Interest-Based Advertising?

Interest-based advertising (IBA) is a marketing practice where ads are selected and delivered to users based on information about their preferences, interests, or browsing behaviour collected over time and across websites or applications. Rather than showing the same generic ads to all users, IBA seeks to match ads to the individual user's interests, increasing the relevance and effectiveness of advertising campaigns.

Key characteristics of IBA:

• Behavioural Tracking: Collection of data about your interactions, such as pages visited, products viewed, searches conducted, or videos watched.
• Profile Building: Aggregation of data over time to build a profile of your interests (e.g., "tree surgery," "log supplies," "wood-carving tools").
• Third-Party Data Sharing: Collaboration with third-party advertising networks, ad exchanges, and analytics providers that may collect data across multiple websites.
• Targeted Delivery: Selection of advertisements to display based on your inferred interests or demographic attributes.

3. How We and Our Partners Collect Data for IBA

We and our advertising partners may collect the following types of information for IBA purposes:

3.1. Device and Browser Data

• Device identifiers, browser type and version, operating system, and screen resolution.
• IP address and approximate geographic location (city or postal code level).

3.2. Cookie and Similar Technologies

• Third-party cookies (e.g., advertising or tracking cookies placed by networks such as Google Ad Exchange, Facebook Audience Network, or other demand-side platforms).
• Web beacons, pixel tags, and local storage identifiers embedded in our Service or ads served through our partners.

3.3. Usage and Interaction Data

• Pages and product listings viewed on LogLinx (e.g., logs for heating, tree-surgery services), items clicked, search terms entered.
• Time spent on pages scroll depth, and conversion events (e.g., when a user completes a purchase or posts a job).

3.4. Third-Party Audience Data

Segments or audience attributes obtained from third-party data providers (e.g., demographic information, interests, purchase intent segments) are subject to the provider's privacy policies and your consent where required.

3.5. Cross-Device and Cross-Site Data

Data collected by third-party networks on other websites and apps you visit when you are signed in to a third-party account (e.g., Google, Facebook) and share consent for ad personalisation.

4. Purpose of Data Collection for IBA

We and our partners use information collected for IBA to:

• Show you ads for LogLinx products and services (e.g., speciality wood, tree surgery services) that align with your inferred interests.
• Display ads from third-party advertisers whose products or services may be relevant to your needs (e.g., chainsaws, wood-burning stove accessories).
• Measure the effectiveness of ad campaigns, including click-through rates, conversions, and return on ad spend.
• Prevent ad fraud and ensure security by verifying that ad interactions are genuine.
• Provide frequency capping (limit how often you see the same ad) and rotation of creative content.

5. Parties Involved in IBA

5.1. LogLinx (First-Party)

We collect first-party data when you interact with our Service and use that data for our in-house marketing, retargeting, and personalisation.

5.2. Advertising Networks and Exchanges (Third Parties)

We work with networks (e.g., Google Ads, Facebook Ads, programmatic exchanges) that place their cookies or tracking pixels on our Service to deliver ads on our site and elsewhere on the web.

5.3. Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs)

DSPs may use our data and third-party data to bid on ad inventory in real-time auctions. DMPs may aggregate and segment data for audience targeting.

5.4. Ad Agencies and Marketing Partners

Third-party agencies operating on our behalf may use IBA data to plan, execute, and analyse campaigns.

5.5. Analytics and Measurement Providers

Third parties providing analytics services (e.g., Google Analytics 4, Adobe Analytics) that help us understand user behaviour and ad performance.

6. User Choices and Controls

6.1. Cookie Consent and Preference Centre

On your first visit, you will see a cookie banner with options to Accept All, Reject Non-Essential, or Customise Preferences. You can change these preferences at any time by clicking the "Cookie Settings" link in the website footer.

6.2. Browser-Based Controls

You can manage or delete cookies from your browser settings (e.g., via Chrome, Firefox, Safari, Edge). Consult your browser's documentation for instructions.

6.3. Platform-Specific Opt-Outs

• Digital Advertising Alliance (DAA) (US): https://optout.aboutads.info/
• Network Advertising Initiative (NAI) (US): https://optout.networkadvertising.org/
• Your Online Choices (EU): https://www.youronlinechoices.com/
• AdChoices by UK & Ireland IAB: https://www.youronlinechoices.com/uk

6.4. Device-Level Ad Settings

If you use mobile devices, you can opt out of interest-based ads in your device settings:

• iOS: Settings → Privacy & Security → Apple Advertising → turn off "Personalised Ads".
• Android: Settings → Google → Ads → turn on "Opt out of Ads Personalisation".

6.5. Email and Direct Marketing Preferences

You can unsubscribe from promotional emails by following the "unsubscribe" link in any LogLinx newsletter or by contacting privacy@loglinx.co.uk.

7. Legal Basis for Processing

Under UK GDPR, our processing of data for interest-based advertising relies on:

• Consent: We obtain your explicit consent for non-essential cookies and tracking through our cookie banner and preference centre. You may withdraw consent at any time.
• Legitimate Interests: For essential cookies and session tracking necessary to provide our Service, enhance security, and prevent fraud. We conduct balancing tests to ensure that our legitimate interests do not override your rights.

8. Data Retention

We and our partners retain interest-based advertising data only for as long as necessary to achieve the purposes described in this Policy, subject to applicable legal and contractual requirements. Typical retention periods are:

9. How We Protect Your Data

We implement reasonable technical and organisational measures to safeguard data collected for IBA, including:

• Encryption in transit (TLS) and at rest for stored data.
• Access controls, role-based permissions, and audit logging for internal systems.
• Contractual safeguards with third-party partners and sub-processors requiring adherence to data protection standards and confidentiality.
• Regular security assessments and vulnerability testing.

However, no system can guarantee absolute security. We cannot eliminate the risk of data breaches or unauthorised access.

10. International Data Transfers

Interest-based advertising often involves the transfer of data across borders to our partners located worldwide. When we or our partners transfer personal data outside the UK, we rely on mechanisms such as Standard Contractual Clauses or other approved transfer safeguards under UK GDPR to ensure an adequate level of protection.

11. Children's Privacy

Our Service is not directed at children under the age of 16, and we do not knowingly collect IBA data about minors. If we discover that we have inadvertently collected data about a child under 16, we will delete such data promptly upon notification.

12. Updates to This Policy

We may update this Policy periodically to reflect changes in law, technology, or our practices. We will post the revised Policy on our website and update the "Last Updated" date. For significant changes, we will notify you via a prominent notice or email.

13. Definitions

• Cookie: A small text file stored on your device by a website to remember information about you.
• Third-Party Cookie: A cookie set by a domain other than the one you are visiting.
• Web Beacon / Pixel: A tiny, invisible graphic embedded in a webpage or email to track user behaviour and interactions.
• Behavioural Data: Information about your online activities such as pages visited, or searches conducted.
• Opt-Out: The process of withdrawing consent for interest-based advertising.
• Personal Data: Any information relating to an identified or identifiable individual.

14. Contact Us

If you have questions, concerns, or requests regarding this Policy or our use of interest-based advertising, please contact our Data Protection Officer:

Thank you for choosing LogLinx. We are committed to transparency and respect for your preferences in how we and our partners deliver advertising tailored to your interests.